This game is meant to help your child associate sounds and images in a voice they recognize and an accent they are familair with. Images and Sound are "hidden" inside gems, boxes and other silly items and when tapped enough times pop out for your kid to see and hear. New items fall from the sky, picked at random from the active profiles you had set up.
The Profiles section lets you create custom groups of images, for example "shapes", "people" or "colors" and then set those profiles as Active/Inactive in order to focus on specific associations.
Once a profile is added, navigate to that profile and add an image. Use your camera or photo library to select an image, then press and hold the Record button to describe ( to the child ) what this image is. Your voice will be combined with this image in a fun, entertaining way for the kid to interact with and begin to associate.
Take pictures of objects around your house, people or words and those profiles/images/sounds will be populated across your iDevices if iCloud is enabled for this app.